- Hal Sheppard
2022 Promotional Trends from our Certified B Corp Partner Raining Rose Promos
Trend #1 - Sustainability
Following consumer trends, sustainability will no longer be optional for B2B companies. Businesses will be expected to at least offer sustainable options, and at most revolutionize their business model to be more sustainable. What you can do: Look for promo products that are natural, organic, or come in packaging made from recycled materials or can be recycled after use.
Trend #2 - Giving Back
Businesses will be looked to for driving environmental and social change. What you can do: Implement a giveback program that aligns with your brand’s values. Consumers are more inclined to work with businesses that are doing more than just selling a product or service.
Trend #3 - Self-Care + Personalization
Mental health continues to be important as we navigate another pandemic-impacted year. Self-care moves away from a buzzword and becomes a mainstay. But next year, end user will expect each self-care experience to be customized for them. One size fits all is over. What you can do: Consider promoting outside the box; look for promo products outside of traditional pens, mugs, or hats that deliver a unique self-care experience (think lip balm, lotion, and hand sanitizer, or any other self-care product).
Trend #4 - Gen Z Enters the Workforce
Gen Z are digital natives, they care about people and planet, and they favor gender neutral. What you can do: Your messaging and delivery of a promo item to a Gen Z audience is just as important as the product you brand. Pair a digital component, like a QR code, to a gender-neutral product - like lip balm - and you’ll have a winning combination.
Trend #5 - Hybrid Becomes the Norm
In 2020, we shut down. In 2021, we moved to hybrid when we could. In 2022, hybrid becomes the norm. Hybrid events, hybrid offices, etc. is here to stay. What you can do: Hop on board with kits! Kits have steadily risen in popularity since they offer a way to connect people who can’t physically be together. Kits provide the opportunity for a shared experience.
About Raining Rose Promotions
Your Promotional Partner
Raining Rose is a full-service manufacturer of personal care products based in the heartland of Iowa. Our expertise and reputation has been built on producing lip balms, sunscreens, and lotions for which we have become an industry leader. What was once a company of 12 employees in an 18,200 square foot facility, producing 10,000 units a day, has grown into a company of 330+ employees in our 127,000 square foot facility, producing more than 500,000 units a day. With third-party audits conducted regularly, our facility is FDA registered and is one of the few certified to manufacture USDA organic products. Raining Rose is also a Certified B Corporation, which means we've been recognized for meeting the highest standards of accountability, transparency, and social and environmental performance.
Raining Rose’s core values form ASPIRE: Attitude, Safety, Passion, Integrity, Relationship, Evolve. These values drive our decision making and are the reasons we have a staff of reliable, friendly people always ready to assist our customers. When you submit your order, you can be confident that from start to finish, it is in the care of people and a company you can trust.
What Makes Us Different From the Rest?
There are a lot of choices out there when it comes to suppliers of body care items. Why partner with us? It's simple: We are the manufacturer and are vertically integrated, which means we control the process from blending and filling to printing and shipping. This gives us the ability to be flexible and responsive to meet your ever changing needs. We understand you want to create predictable revenue streams, increase each client's average spend, and expand selling time for yourself. Our goal is to be a company that is easy to work with, takes work off your plate, and earns your loyalty through our selling advantage and dedicated service. Our 98+ percent on-time delivery rate speaks to this dedication.