stories.

For many organizations, corporate gifting is still treated as a December ritual, often a line item squeezed into the end-of-year budget. But the most successful brands have learned that the real ROI of gifting isn’t found in holiday cheer, it’s in building lasting relationships all year long. When done with intention, gifting becomes less about the calendar and more about connection. It’s a strategy that strengthens partnerships, nurtures loyalty, and drives measurable busine

The fourth quarter is here , and with it comes the season of planning, connection, and giving. In 2025, gifting has taken on new meaning....

Do our individual actions really matter in the face of climate change? At better., we believe they do. Inspired by The Carbon Almanac, this post explores how each of us holds “climate superpowers” that can spark extraordinary impact through everyday decisions.