Promoting Sustainability with Luke’s Lobster and Better Promos

At better. Promos, we pride ourselves on partnering with businesses that share our passion for sustainability, quality, and community impact. One such business is Luke’s Lobster, a fellow Certified B Corporation and a leader in sustainable seafood. Based in Portland, Maine, Luke’s Lobster is committed to serving seafood that’s traceable, sustainable, and delicious—all while supporting local fishermen and coastal communities. This partnership represents a perfect alignment of values and purpose, and we’re excited to share the story of what we’ve accomplished together.

A Shared Commitment to Sustainability

When Luke’s Lobster first approached us, their commitment to sustainability was clear. As a Certified B Corporation ourselves, we were thrilled to collaborate with another business that prioritizes environmental and social responsibility. Luke’s Lobster operates with transparency, ensuring every product they serve can be traced back to its source. They've set high standards for sustainable practices in the seafood industry, and we were eager to help extend that ethos to their branded merchandise.

Our collaboration began with a shared goal: to create promotional products that resonate with Luke’s Lobster’s values while also serving practical purposes for their team and customers. From apparel for team uniforms to retail-ready branded items, we worked closely to design products that are sustainable, functional, and reflective of Luke’s identity.

Uniforms that Make a Statement

The Luke's team wearing their custom uniform t-shirts!

One of our first projects was to outfit Luke’s Lobster’s team members with high-quality, eco-friendly uniforms. We sourced apparel that was not only comfortable and durable but also aligned with our mutual commitment to sustainability. By choosing materials made from recycled fibers and working with ethical manufacturers, we ensured that every uniform piece was a testament to our shared values.

The response from Luke’s team was overwhelmingly positive. The uniforms provided their staff with a polished, professional look while reinforcing their brand’s commitment to sustainability. This initiative was a win for functionality and messaging.

Retail-Ready Branded Products

Custom mugs and blankets to keep cozy!

Building on the success of the uniforms, we collaborated on a range of retail-ready branded items. These products needed to resonate with Luke’s customers, many of whom are also passionate about sustainability.

We developed items such as:

• Reusable Tote Bags: Perfect for customers picking up seafood or visiting farmers' markets, these totes were made from recycled materials and featured Luke’s iconic branding.

• Eco-Friendly Drinkware: With Luke’s Lobster’s coastal roots in mind, we created reusable drinkware options ideal for outings by the sea.

  
  

Each product was carefully curated to reflect Luke’s brand story while minimizing environmental impact. Customers appreciate sustainable shopping options, and we were excited to provide them.

Supporting Community and Coastal Initiatives

What sets Luke’s Lobster apart is their unwavering dedication to supporting coastal communities. They source directly from fishermen they know and trust, ensuring fair practices while fostering economic growth in these regions. This mission aligns seamlessly with better. Promos's approach to working with partners who prioritize people and the planet.

In addition to creating branded products, our partnership with Luke’s Lobster allowed us to support their broader initiatives. By choosing sustainable materials and ethical manufacturing processes, we contributed to their efforts to reduce their environmental footprint and encouraged other businesses to follow suit.

The Positive Impact of Collaboration

Collaboration drives change. Our work with Luke’s Lobster serves as an example of how collective efforts lead to positive outcomes. By supporting sustainable practices and promoting community values, businesses can have a real impact on the environment and society.

As we see it, the journey toward sustainability is ongoing. With each project, we aim to inspire others to consider the effects of their choices on the planet and local communities. Our partnership reinforces the idea that through collaboration, we can tackle challenges more effectively.

Looking Ahead

Our collaboration with Luke’s Lobster has demonstrated what can be achieved when businesses unite with shared values. As we continue to partner with them, we’re excited to explore new ways to enhance their promotional products and amplify their mission.

For businesses like Luke’s Lobster, branded merchandise isn't merely about marketing. It’s an opportunity to tell a story, inspire action, and make a positive impact. Whether it’s uniforms that empower a team or products that delight customers, every item we create reflects the heart of their brand.

Partner with Us

At better. Promos, we specialize in creating meaningful, sustainable promotional products that elevate your brand and reflect your values. If you’re inspired by our work with Luke’s Lobster and want to explore how we can help your business, let’s start a conversation. Together, we can make your promotional products better—for people, the planet, and your brand.

Stay tuned for more stories of impactful partnerships like this one. Remember: Better isn’t just a name—it’s a way of doing business.