When Good Intentions Aren’t Enough: What S&S Activewear’s Recycling Pivot Teaches Us About True Sustainability
- Danny Sheppard
- Sep 10
- 2 min read
At Better. Promos, we keep a close eye on what’s happening across the promotional products industry. We do this because our clients count on us to bring forward solutions that aren’t just trendy, but credible, sustainable, and designed to serve both brand and planet.
That’s why news from S&S Activewear recently caught our attention. The company announced it would be discontinuing its textile recycling program with Give Back Box, citing a lack of verifiable data to prove reductions in greenhouse gas emissions (Print & Promo Marketing). Instead, they are shifting focus toward renewable energy, energy efficiency in their facilities, and exploring recycling partners who can provide measurable, traceable results.
Why This Matters
At first glance, ending a recycling program might sound like a step backward. In reality, it highlights an important truth: sustainability without accountability is just good intentions. Programs that cannot provide transparency, data, and outcomes risk falling into greenwashing, even when the motives are good. Clients today, whether they are businesses or end consumers, deserve to know that when they choose sustainable options, the impact is real (GreenBiz on accountability in sustainability).
Our Take at Better. Promos
This is exactly why at Better. Promos we are intentional about the suppliers we partner with and the products we recommend. We vet each option not just for its eco-friendly claims, but for its proven, measurable impact. Certifications like B Corp, 1% for the Planet, and Carbon Neutral matter to us because they represent third-party verification and accountability (B Lab, 1% for the Planet).
For our clients, that means peace of mind. When you choose branded uniforms, merch, or promotional products through us, you can feel confident that they have been sourced from suppliers committed to transparency and measurable sustainability.
Better Choices, Better Results
The S&S Activewear announcement serves as a reminder to everyone in the industry that sustainability is not a one-and-done initiative. It is a journey that requires honesty, flexibility, and a willingness to change course when the data does not hold up.
At Better. Promos, that is the standard we hold ourselves to. We are tuned in to what is happening in the industry, we know the questions to ask, and we do not stop at good intentions. We deliver better products, better sourcing, and better outcomes.
Because better business starts with better choices.
Want to explore branded merch and uniforms that are truly better for people and planet? Reach out to our team today and let’s talk about how to align your brand with products that back up their promises.
